Robey

When the tooling to scale doesn't exist, we build it: a custom Clubshops launcher and automated settlement that let Robey add club stores without adding overhead.

As Robey grew across both direct-to-consumer and club-driven sales, its commerce platform needed to keep pace with a growing and increasingly complex model. The goal was to migrate from Salesforce Commerce Cloud to Shopify while maintaining technical flexibility, integrating core operational systems, and centralising the management of clubs and retail partners; all without slowing the team down. Wolfpack Agency led a full replatforming to Shopify, built around a new brand store that balances Robey’s community-first heritage with modern ecommerce expectations. Beyond the core platform, we developed a custom Clubshops solution, enabling rapid launches for new football club stores. Each clubshop supports customised kits and collections, while remaining fully in sync with Robey’s central operations. To support Robey’s multi-party commerce model, we delivered a custom payment settlement solution to manage automated, scalable payouts for clubs and retailers.

• New Shopify B2C storefront
• Custom Clubshops for fast club-store launches
• Custom payment-settlement for automated payouts to clubs and retailers